Advertisements telecast on television have impressive impact on every person – be it young or old. It is difficult to escape from influence of fascinating advertisements. We all start believing that whatever displayed in an advertisement is reality. There are bright opportunities for those who intend to build their career in advertising field where golden opportunities are available in various positions right from copy writer to researchers. People with creative mindset have ample opportunities in this field.
Advertising is mainly divided into five departments – client servicing, account planning, creative, market research and media. Though competency of people working in different five departments are varied, the way of working of theirs is absolutely creative. There is no time constraint here. Each department remain supplemented for each other. This is the age of cut-throat competition and advertising agency acts as agent of consumers.